Digital television Group

Client spotlight: Disney/ABC Television Group
July 4, 2016 – 12:35 pm
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So what does it simply take for a traditional television community to-break with custom — and thrive along the way?

Faced with a new generation of audiences demanding round-the-clock, mobile accessibility their most favorite programming, standard systems stay at a crossroads. They may be able both resist the trend, or they could do as Disney/ABC Television did: embrace it.

  1. Delivering live broadcasts from local ABC affiliates to any product
  2. Allowing on-demand streaming of present symptoms of any ABC series

In accordance with Albert Cheng, Executive VP and Chief item Officer for Disney/ABC Television Group, WATCH ABC is simply the start. How Albert sees it, the continued popularity of Disney/ABC hinges on aligning material distribution with evolving audience tastes — a target that is more attainable than ever before thanks to the most recent technologies.

For more information on how Disney/ABC is expanding accessibility development, we found with Albert Cheng himself. After is a variety from our interview with him:

Verizon Digital Media Services: How is technology assisting Disney/ABC create brand-new viewing experiences?

Albert Cheng: Our primary goal is delivering the best caliber movie quality to viewers’ devices, and technology allows us to do this. It’s also assisting united states improve watching experiences with interactive and tailored functions.

How do we allow brand new social experiences during a real time broadcast? How do we let individuals view movie every time they want? Handling these difficulties needs sophisticated technology on back-end.

Looking forward, what exactly are some new innovations the thing is the network following?

Albert: I think another revolution of innovation calls for handling the ecosystem of products consumers are making use of. For example, material providers will have to start thinking about exactly how iPads, Apple television, and cable services interact, exactly how consumers utilize those products, and what types of applications can bolster news brands on those disparate systems.

these are applications that bolster news brands, how are immersive applications and experiences currently assisting news businesses grow?

Albert: when you can create an outstanding experience for watchers, you open options for sponsors and advertisers to reach them, too. Whenever we produce a new product, our biggest problems is just how it does increase involvement. We discover that helping customers attain some thing, like gain backstage use of the Oscars through our app, for instance, increases involvement and monetization potential.

Ultimately, great experiences also reveal viewers to more ads, therefore our marketing lovers have an interest in innovative applications also. Once more, technology allows us to supply these new experiences.

What’s the cost of a poor consumer experience?

Albert: The consumer won’t use your app any longer. Apps that crash lots need this effect. Therefore do applications which are complicated to make use of. The results are really costly.

exactly how is Verizon assisting Disney/ABC enhance viewer experiences?

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